Trend Turnaround: Should Zara and H&M Incentivize Rapid Returns?

Welcome to the fast fashion sprint, where trends go out of style faster than you can snap a selfie. 

Did you know that Zara and H&M drop new items online multiple times a week? It’s a dizzying carousel of styles that can leave your closet (and wallet) spinning.

Currently, both Zara and H&M charge for return shipping in many countries. In the US, Zara typically deducts $4.95 from your refund, while H&M deducts $5.99. But here’s an idea: What if they started a new return trend?

Imagine this scenario: You buy that drop waist dress in yellow  (because obviously, you need it). Two weeks later, it’s outdated and you haven’t even worn it! But instead of letting it gather dust, you rush to return it. And here’s the kicker – Zara or H&M not only gives you free shipping but throws in a little bonus for your speediness.

The potential benefits:

• Clothes get a second chance at sale from someone that still wants to wear it
• Less waste ends up in landfills
• You’re incentivized to declutter your closet regularly

But let’s play devil’s advocate. Would this just enable our fast fashion addiction? Are we solving a problem or just greasing the wheels of a flawed system?

So, fashion fans and eco-warriors, what’s your take?

• Would a “return reward” make you more likely to send back unworn items?
• Is this a smart business move for Zara and H&M, or would it backfire?
• Are there better solutions to the fast fashion waste problem?

Let’s hear your thoughts! Drop a comment and let’s start a conversation. Who knows, your idea might be the next big trend in sustainable fashion!

If you live in the US and need to make a return, SnapBack has your back.

You’ll never:

🫰 Leave your home to make a return

🫰 Stand in line at UPS, FedEx or the Post Office

🫰 Miss your refund

For more Pro Tips, check our blog for weekly updates and follow us on Instagram @SnapBackReturns